Fundamentals Of Marketing

MACROBUTTON DoFieldClick Type your Name HereMarketing Strategy for SoymilkMKT 255Unit 2 Individual ProjectMACROBUTTON DoFieldClick consider of SubmissionAbstractThe marketing strategy for soybean milk considers the pool of wellness aware consumers as the target market . Through product differentiation , particularizing soybean milk would meet the preferences of sub-groups within this segment such as children and weight conscious individuals . The time value proposition carries wellness value , affordable price and selection variety . The positioning of soya milk is a leader in the boozing sector by comprising its own category and symbolically positioned to make consumers prefer soymilk to competing products Marketing Strategy for SoymilkIntroduction at that place has been tremendous growth in the gross sales of soymilk over the past decade making this beverage a strong alternative to dairy milk previously , soymilk and different non-dairy beverages emerged to meet the demand of consumers with lactose intolerance .

However , in the past five years , heightened health consciousness of the market propelled soymilk to become an alternative for the health conscious market segment because of the high protein and B-vitamin components of this beverage (Dhar Foltz , 2004 . There remains a wide room for market elaboration for soymilk products . One supporting factor is the technological developments in soy action (Dhar Foltz , 2004 ) leading to reduction in production cost Another factor is the creativity in soymilk products (Dhar Foltz 2004 ) ranging from flavored soymilk , drink mixes , and other product concepts that could attract other market segments . Developing the appropriate marketing strategy for soymilk would ensure successful expansion...If you want to get a dear essay, order it on our website: Ordercustompaper.com

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