Marketing Executive Skills

IntroductionAxiom steel (PVT ) Ltd is a privately owned steel re-rolling loyal which consists of three units and is hardened within the industrial zone at the outskirts of the city . Two of the fast(a) s units argon automatic which perplex wire rods whose end practisers ar the wire electrode manufacturers . The third is a manu entirelyy operated unit producing reinforced steel , the end use of which is for construction purposesThe Chief Executive Officer , who is also the owner of the plastered , sits at the firm s head office which is located 25 kilometers away from the output units in the heart of the cityAxiom nerve is currently facing all time huge losses , which the CEO thinks is due to the firm s labor planning lack , below /restricted use of the firm s capacity and force poor marketing strategies . The CEO thinks he needs a good marketing individual who commode market his products and toilet bring business to the company and only then can the company survive , other wise the firm is promontory for a shut out which can result in not only a dented re beatation for the owner business loss but also several individuals who are related to the firm losing their jobsAfter through screening and converses , the firm hires a new individual at the post of assistant director marketing whose main goal is to identify the loop holes in the company s marketing and planning infrastructure and boost gross revenue by formulating proper strategies thus helping Axiom stain mill around , which now poses to be a sinking shipThe newly appointed Assistant Manager visits the various departments of the firm which includes all three units , their production technicians marketing representatives , quality control and the firm s ware house .

A thorough marketing scheme discussion with the individuals and after discussing results in following points creation put forward for analyses :-There is no proper marketing department of the firm , the individuals that are so-called marketing people are rattling being used for follow up of the s , which are netted by the company s CEO and then transferred to the production floor . These individuals are being paid at bell which is far below the prevailing market prices for individuals work under such capacities and are working for the firm since a very(prenominal) very long time . A through interview also reveals that most of the marketing individuals do not posses a recognized degree in Marketing and are working on bases of sheer experienceThe production planning is being make in the head office without consulting the production capabilities with the production technicians The production planning is carried out by the CEO himself with the aggroup he calls his marketing team . Since the CEO seldom visits the production mills and depends purely on the information presented to him by the marketing team he is un-aware of the ground realities often , s are being shipped out late , which are resulting in customer losing assent and looking for other vendor optionsThere is a communication...If you want to stupefy a full essay, order it on our website: Ordercustompaper.com

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