Amazon

Running head: viragos.com viragos.com Carinthia A. Ross Professor Ronald Steffel University of Strayer Amazons.com Amazon was founded in 1995. Amazons.com an online bookstore generate much books than then the largest bookstores and or mail in exhibitions of books. Where some stores may have over 200,000 titles, an Amazon online bookstore could offer more. at present Amazon has expanded and sale a number of opposite goods. Amazon is non a caller-up is just surviving, its do it is the undisputed leader of Internet commerce. Taking its cue from aging and new ways of doing business, Amazons model like a shot has helped the company to grow into a multibillion-dollar business It is a company that can turn a profit. The question was raised whether or not Amazon has lost its identity by expanding into markets sanitary beyond books. In my own personal opinion Amazon has not lost its identity by expanding into the market; they have actually grown since they have expanded. They are now not only in the business of selling books.

A grade after going public in 1997, Amazon harvest-home lines include books, music CDs, videotapes and DVDs, software, consumer electronics, kitchen items, tools, lawn and garden items, toys & games, baby products, apparel, sporting goods, gourmet food, jewelry, watches, health and personal-care items, beauty products, musical instruments, clothing, industrial & scientific supplies, and groceries. Jeff Bezos the break-dance of Amazon.com inc. should spare no expense or energy in aggressively defending their brand from infringement. This protection includes setting go standards for how the brand is used and communicated from within, as well as from impact by others. It likewise means that business leaders should actively watch for negative stories and comments about the company and find a way to make it right. If Barnes & Nobles and Borders would like to recapture some of their online market share it would be wise for them to also expend what they...

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