Case Study: Priceline.Com 2001

Introduction Business models are possibly the most discussed and least understand facet of the web. Brokerage models, such as Priceline.com are grocery makers: they bring buyers and sellers together to facilitate transactions. Priceline.com leads the way to a fantastic impudent type of e-commerce kn accept as a take in collection system. Priceline.com is the worlds first online buying helper through which consumers name the price theyre willing to pay. Leveraging the fantastic attributes of the Internet, Priceline.com finds sellers willing to meet buyers needs and price. Jay Walker, the founder of Priceline.com, created a new concept and business model. This model shifts the setting of prices from sellers to buyers. The company seeks to example its patented system on products such as skyway seats, hotel rooms, gasoline and groceries. Using a simple and persuasive consumer marriage proposal called Name Your Own Price, Priceline.com collects consumer demands for a product or serving at a desired price. Priceline.com reroutes that demand within their own databases or simply directly to participating providers. Priceline.com fulfills customers offers from inventory provided by participating sellers. Priceline.

com enables sellers to generate extra revenue without disrupting their existing scattering channels or retail pricing structures. In this good sense it uses the Internets communication and information abilities to turn customary retail upside down; alternatively it opens up to the individual consumer a form of transaction which has previously only been open to merged entities. Key Issues Priceline.com incurred tremendous triumph in its beginning years. However, the success story has been put on hold in 2000. Priceline.com is directly faced with many critical issues. Recently, Priceline.com has suffered a serious whipstitching from its investors and is now hanging on the edge of survival with some(prenominal) failures from WebHouse Club and Perfect Yardsale. Major areas of concerns, which... If you want to get a full essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!