International and Strategic Marketing

[INTERNATIONAL AND strategical MARKETING]| THIS IS A REPORT ON INTERNATIONAL AND STRATEGIC MANAGEMENT BASED ON STRATEGIES THAT ARE EMPLOYED BY THE political party WHILE ENTERING A NEW global MARKET.| Table of Contents INTRODUCTION2 BACKGROUND OF THE COMPANY2 PURPOSE OF THE COMPANY2 abstract2 FOREIGN INVESTMENT IN INDIA2 PEST ANALYSIS3 POLITICAL FACTORS:-3 ECONOMIC FACTORS:-3 SOCIAL FACTORS:-4 TECHNOLOGICAL FACTORS:-4 SWOT ANALYIS4 familiar ANALYSIS- SW4 EXTERNAL ANALYSIS OT5 STRATEGY OF ENTRANTS5 JOINT punt AND STRATEGIC ALLIANCE5 CONCLUSION6 BIBLIOGRAPHY7 INTRODUCTION In the current condition of the business firmament, finding new customers is a very all important(predicate) factor which does not depends on any particular sector of business. The main strategy used by most of the confederation is entering into a foreign foodstuff. If the corporation enter into a foreign market, they can totally maximise their profit they earn. In the modern world many economies agree to open their boarder for the international investments and trading. This is a thesis based on troupe IKEA, which is proposing to a enter a new international market and the strategic approach which will employ in regularise to success salutaryy enter the market in India.

The analysis terminate that, how IKEA enter the marketing in India and the strategy which is used by IKEA. The company analysed the resources and needs with the Indian market. At last the company employ joint venture and alliance as a strategy to implement in the Indian market. BACKGROUND OF THE COMPANY IKEA is a furniture company which is based in Sweden. It is a widely distributed company with operations in more than 42 countries. They stool almost 70000 employees totally, out of the total, around 59 000 people cause in Europe itself.(scribd 2010) Their products are very low cost with high quality. They always economise their social responsibility and keep good ethics. They have a unique brand account and identity. They create a good... If you want to get a full essay, order it on our website: Ordercustompaper.com

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