On Cross-Cultural Marketing Strategies L'Oreal Cosmetics Industry in China Inspiration

Location:Home > Economics document >New Economics Papers > Papers On cross-cultural marketing strategies LOreal cosmetics exertion in China Inspiration   Posted:2011-3-17 11:06:00   views:16190 Author:*** [pic][pic] [Paper Keywords] Cross-Cultural market Strategy Implications LOreal [Abstract] This paper mainly uses the example of the method, outlining the universe-wideist situation and domestic cosmetics industry, LOreal, through the analysis of cross-cultural Marketing strategies, discover the LOreal Group on Dunnings eclecticist theory of international production use at this peg provide extend the companys globalization strategy as detailed cross-cultural strategy aimed to the development of Chinas cosmetics industry has made three major revelation: brand cross-cultural, cross-cultural Marketing and cross-cultural look for. With the integration of world economy and regional economic grouping the continuous deepening of the internationalization of logical argument have become unstoppable craze. Enterprises worldwide use of resources, willing have their own capital, technology management skills, market linkages, research and local development, etc.

with the host country have the human resources, immanent resources and even combine the advantages of market size, the use of cross-cultural advantages, gallop international business in a global stage setting complement each other, become the main form of international operations. In cross- international companies operating in the produce, as in a different cultural background, geographical environment, inevitably will encounter unprecedented opportunities and challenges. effectively cross-cultural management, international companies in cross-cultural background, geographical successful operation under the guarantee This is especially the Chinese companies into the global economy more realistic. First, the world cosmetics market overview 1993-2003 the world of cosmetics and beauty products of the total sales development of 24% per... If you want to get a full essay, drift it on our website: Ordercustompaper.com

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