Strategy and Management of Change

Table of contents Executive summary Introduction Introduction to Qantas Basic trends of Qantas Scenarios defined canker analysis of Heaven/Positive Scenario Pest analysis of nether region/Negative Scenario Strategies implementation Conclusion References Executive summary: In this report we feed focused on the Australian national air fund Qantas, and we have discussed both possible scenarios, named as Heaven and Hell, alike of these scenarios we have done three pest analysis of Qantas early pest analysis is done on the current muckle of Qantas which shows the current image of Qantas and its current market share, other two pest analysis are done for each scenario separately, as for scenario heaven in the future all conditions leave alone be idol fossil oil allow will be change magnitude and fuel prices will be low, it is explained in the pest that what will be the condition of air line in the scenario heaven. In scenario hell it is explained that what will happen if the conditions are gone worst, oil prices are gone flip out high what will be the condition of Qantas at that time. Suitable strategies for each scenario are excessively explained in the report which will help the Qantas to sustain in the market under each scenario, weather the conditions are ideal or worse.

At the end of the report a skeleton conclusion is given which reflects the Qantas policies and the ways to cope with the problems effectively. Introduction: The use of goods and services of this report is to analyse the two extremum scenarios in the airline business industry and apply these two extreme scenarios on Australian National Airline, Qantas. The following extreme scenarios are positive and forbid scenarios mnemonically named as Heaven and Hell respectively. The heaven the oil supply is increased and the prices are decreased and the world is enjoying the fuel enjoyment at its best. The second scenario is hell, in this scenario world is facing extreme shortage of fuel and prices of oil are gone sky high.... If you want to get a full essay, order it on our website: Ordercustompaper.com

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