Case Study, BEP 430 Marketing
20030059 Dong-ock Kim1, 20030071 Min-geuk Kim2, 20040054 Keehyung Kim3, 20040535 Yohan Jo4, 20076006 Huang Qiuling5, 20076035 Dorjsuren Bayarmaa6 Marketing Team A1 2 3 4 5 6
erst_licht99@hotmail.com1, kmg0702@hanmail.net2, keehyoung@gmail.com3, zukjimote@gmail.com4, sharlin_huangqiuling@hotmail.com5, gordok_88@yahoo.com6
Professor: Wonjoon Kim Date submitted: May 7, 2007
TO: Day, vice president of administration in North America, Starbucks FROM: Dong-ock Kim, Min-geuk Kim, Keehyung Kim, Yohan Jo, Huang, Qiuling, Dorjsuren Bayarmaa RE: Starbucks: Delivering Customer Service DATE: May 7, 2007
Market Analysis Starbucks provides the highest-quality coffee bean what it believes in the world. It has hundreds of product lines and the sales of beverage take the largest percent. notwithstanding of Starbucks overwhelming presence and convenience, customers think there was just a little of image and product differentiation between Starbucks and the smaller coffee chains. However, Starbucks has an uncomplicated distribution strategy, and it tries to make customers get entry to Starbucks products easier and provide more convenience to customers.
Moreover, it has company-operated stores located in hightraffic and high-visibility and non-company sell channels. In addition, Starbucks has four major competitors. Minneapolis-based Caribou Coffee which provides the take care and feel of an Alaskan lodge has more than 200 stores in nine states. California-based Peets Coffe&Tea - the freshest coffee is its strategy - has active 70 stores in five states. Others are Independent posture coffee shops which offer beer, wine, liquor, satellite television, and internet-connected computers and, Donut and bagel chains like Dunkin Donuts offering flavored coffee and non-coffee alternatives.
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For product innovation, new products were launched on a regular basis. For service innovation, Starbucks has launched...If you want to get a full essay, order it on our website: Ordercustompaper.com
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