Libby Nickerson is the owner of The Next Step shop that tensiones on divvy uping top shade running raiments for just smugglers, like herself. As her trading organisation continued to thrive, she extended her business to provide other athletic shoes, while targeting other athletes and costumers that precious to have supportive, well-fitting shoes. Opened in 1990, Libby was able to maintain a profitable business and made a very thoroughly return in her investment for the first decade. As the business sales flatten out throughout the years, her long- marches utilisationers were exchange from jogging to less damaging exercises due to their age. Libby acknowledges that in revisal to keep up with their current competition, she entrust have to ensconce on what direction her retail business should follow.
Using the swot analysis, one of the strengths of the company is that they have a long term base of cliental which provides reasonable profit. Libby Nickerson is a skipperly ranked runner in the U.S. who has a passion for running and understands the need for quality shoes. She has qualification to operate a running shoe neckcloth which focuses on providing well fit shoes, meanwhile providing great advice for professional runners.
Weaknesses can include the difficultness to separate the small shoe stores to the competition, which are usually a larger retail mountain range store. The major opportunity The Next Step has is the basic website, although Libby does not have experience or skill in that flying field of business. It can be use as an exclusive provider, in their territory or global marketplace, of the potential new engineering science of custom built shoes. In reviewing the threats to the business, we ask how long will The Next Step be an exclusive provider of custom fit shoes until another company begins to make and sell custom shoes.
Overviewing the analysis, the target market of The Next Step should be consumers who neediness the benefit of well fit shoes. The main focus of the target market will be serious and...If you want to get a full essay, order it on our website: Ordercustompaper.com
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