a) Describe the commode gentleman rat (awareness, position, target, relationships) and commit its key advantages relative to its competitors.
Brand Awareness:
When it comes to the proportion of consumers who cognise of the brand, a Market research showed that stilt Man was as recognizable brand among working-class males in the East important Region as Chevrolet or John Deere being brand awareness one of its cornerstones of brands success with wage-earning consumers. More everywhere, a recent study in West Virginia showed tidy sum Man core drinkers ( sullen-collar, middle to lower income men over age 45) rated this brand as the best known regional beer, with an unaided response rate (top of mind) of 67% from the states adult population. Mountain Man even rated high in call of awareness with the younger, light-beer drinking segment of the foodstuff. When it comes to brand awareness, Mountain brand is doing well which means that they are doing a even use of advertising in terms of impact among its target.
moorage:
Mountain Man Brand is positioned as a role beer produced in an independent, family owned brewery giving it unquestionableity.
When it comes to intrinsic values, Mountain Man is known by its distinctively bitter flavor and slightly higher than average alcohol content that uniquely contributes to the caller-ups brand equity. When it comes to price, Mountain Man Lager was priced also to premium domestic brands such as Miller and Budweiser and infra specially brands such as Sam Adams. In general, Mountain Man Brand is positioned as a traditional/ authentic all American brand at an accessible price.
organize:
The Mountain Man main target is a blue collar, middle-to-lower income man over age 45, representing these ones the 65% of beer drinkers in terms of age and the 72% in terms of income. The target market is primarly placed in Illinois, Indiana, Michigan, Ohio, and West Virginia. Moreover, the blue-collar males purchase the 60% of the beer they drink...If you want to get a full essay, order it on our website: Ordercustompaper.com
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