Microsoft has many an(prenominal) strengths, but their most valuable strength seems to be brand recognition. Microsoft is one of the most established IT brands in the world. They beat a loyal customer base and since their name is considerably recognized, theyre able to recruit new customers while keeping former ones. Also, the company operates through regional subsidiaries and in more than 60 countries, allowing them to distribute outputs globally with ease.
The products of Microsoft are varying including the most familiar Microsoft Office software, videogame consoles, server and storage software, and digital music players. These products pass bought in almost 60 billion dollars in tax last year. Also, Microsoft is an innovative company and consistently releases new product updates and fixes.
Another strength is their loyal, diverse workforce which is 20 share minorities and 26 percent women. These workers provide various cultural perspectives in product development and other assignments
Threats
Even though Microsoft is remedy a very successful company, they are not without their problems. In this world of rapid technological advancements, they are facing many competitors that threaten to overtake them.
Their competitors sop up looked at Microsofts weaknesses and they take up tried to find ways to improve on them for their pop out products so that the public will choose them instead of Microsoft. The chief(prenominal) competitors or threats that Microsoft has are: Google, Oracle, Apple and Linux.
Lately, many of Microsofts employees have moved on to Google. They seem to prefer to work at that place because of better working conditions. When Microsoft first started out, they were like Google is today. They dominated basically the whole market and it was a dream come true(a) to work for that company. But since then, the company has faced difficulties, especially with the uncool economy that this country has been facing for the last couple...If you want to get a full essay, order it on our website: Ordercustompaper.com
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