Consumer Behaviour: Personality

Personality The term personality is usu bothy used to describe typical, or habitual features, characteristics or properties concern the individuals way of copying with life. Perception, motive and learning atomic number 18 processes. Personality is not a process, tho we must distinguish between an individuals current personalities on the angiotensin-converting enzyme hand, and how it arrived at that state on the other. The latter concerns personality development, which clearly is a process unfolding over time.

Personality is the rack up pattern of characteristic ways of thinking, feeling and behaving that constitute the individuals distinctive method of relating to the environment.

Personality is a broad, integrating concept, but all properties of the individual are not interesting. Most of the people fuck off two legs, talk, dis like pain and get drunk at least once in their lives. These properties are not strange and do not set people apart from others. A one-legged, dumb, alcoholic masochist is however exceptional and therefore more interesting. The definition of personality is thus restricted to those properties that are distinctive and stable.1 characteristic The properties that all or most people posses are not interesting, but those, which have the pattern of disposition unique to the individual, are. in that location may be a person, who is aggressive with waiters, shy with women and fright of mice.



thither are also persons, who may share the low two of the dispositions mentioned above, with a friend, who breeds mice as pets. 1 Stable The properties that egress in different contexts and that endure through time, as intimately as properties that occasional, random and transient are not interesting. There are people, who are not punctual tend to be late for all occasions. There are also people, who are hardworking, cheerful and optimistic ten always to be like that.

Some personality dispositions may be strong and come on frequently. One may always be a happy,

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