essay

The trade plan of Nokia

Table of contents

Executive thickset.4

Introduction.5

Company Summary..6

Market Analysis Summary...9

Marketing Principles...10

Mission & mountain11

The Marketing objectives of Nokia in Banglades..13

The Target Market Strategy of Nokia in Bangladesh 13

Opportunity & Issue Analysis15

Competitor bodily process...16

The Competitive strategy of Nokia in Bangladesh.16

The Marketing mix of Nokia......19

The Political, intelligent and Regulatory Environments of Global Marketing aspect

for Nokia in Bangladesh.23

Recommendations..23

Conclusions24

References..24

Executive summary

Mobile ph mavin, which is defined as a high technology electronic product, is popular all over the world.



Bangladesh must be one of the biggest commercialises for those spry phone manufacturers. As a leader in mobile telecommunications market, Nokia has its scientific business strategy that leads to success, and pays a huge attention to the market of Bangladesh. Based on the Bangladeshi mobile phone market, this assignment analyzes Nokias business strategy to show spring of Nokias success.

The business strategy includes the strategic intent, the militant strategy and merchandising mix. The strategic concept of Nokia is to take the demand-side strategy. Nokia subdivides the entire market into several objective markets according to the researches about the partialities of assorted individuals. And then different types of mobile phones are put into the market aimed at attracting different consumer groups. The competitive strategy of Nokia is to improve the in advance(p) ability to win the competitive advantage. Strong technological foot ability makes Nokia stand in the most forward position of mobile industry all the time, and characterized this brand by a special vitality. And the marketing mix of Nokia is to use the integrated marketing strategy including product, price, promotion and place. It values the construction of a brand, the penchant of its products and pays a lot of attention to technology improvement. It increases the sales by sensitive advertisement,

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