Sunday, April 14, 2013

Selling to the Sexes: a look at sex in advertising and how it appeals to men and women

Sex. It is the angle some used by advertisers these days, and for a correct reason: it sells. People, both male and female, are intrigued by and attracted to sex. However, we essential be careful in the manner in which we fire it. Men and women view sex in different lights. That is why we must keep our audience in mind when comprise an ad. It is the reason why unrivaled of our recent ads was successful, and another one wasnt.

The first advertisement was made for our client Calgon, a privy product company, and was featured in Cosmopolitan magazine. It advertises their refreshed aroma, Hawaiian Ginger Intense. The ad consists of two people, seen from the shoulders up: a woman caressing a man. The woman is attractive, and we see her face. Her eyes are closed and her arm is over the mans shoulder. Her chin rests in the twirl of the mans neck, and all we can see of him is the spinal column of his head and shoulders. On the side of his neck without the woman, there is a large yellow flower.

As advertisers, we were trying to point out the positive effect this fragrance would have on the woman wearing it. It is an intense new way to wear fragrance, and doing so would make men more(prenominal) attracted to the woman who wears it. We are also trying to give a hint as to what the perfume actually smells like, by having a picture of a bright, cheery flower. This is supposed to convey that the scent is fruity and flowery.

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!

The audience of this advertisement is the readers of Cosmopolitan magazine, women who are young, most likely single, and probably not affluent. Cosmopolitan is also a magazine known for its sexual content, so the women...

The topic is genuinely well introduced and explained nicely. You organized your paper well, letting each thought process go with the next. Also, a very good closing. Excellant work.

Sex sells, this statement is so true. Good essay topic, shows how society has changed a lot since back then. Good job

If you want to get a full essay, site it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper

No comments:

Post a Comment