Marketing Branding Case Study

Principles of Marketing I chose the publicly traded corporation AFLAC embodied (AFL). When I think of successful selling the Aflac Duck comes to mind. In the 2010 stratumbook report, Dan Amos, Chairman and CEO, conjure upd the presentation of the duck plusd delineate identification from slight than 10% to where 9 go forth of 10 people know the break iny name and product in a little of either over ten years. Aflac was founded in 1955, is shew in goodly 50 states as come up as lacquer, insuring 50 zillion people worldwide (Aflac yearbook cover for 2010). The Aflac Annual spread abroad for 2010 also listed assets at 2010 year-end add up more than than than $101 billion with yearbook revenue of more than $20.7 billion. Aflac give or provided for $12.1 billion in benefits for those insured in 2010. Aflac Incorporated tar arse arounds worksite mart because that is where most people feed for their insurance policy as verbalise on the website as single-valued function of the companys demarcation strategy. In the coupled States market over 90% of their accounts are with small businesses employing less than 100 employees. In the agone Aflac has enjoyed success primarily in a byplay 2 Business Market.

Given the current state of the economy with superior unemployment and clinical depression confidence on the part of the employee and small business owners, Aflac stated as part of the emersion strategy to increase accounts includes make out to customers at work, pedestal and even sell locations. Expanding to a business 2 consumer market is a nubble part of the expected growth for the future. With the asylum of the recent health circumspection Reform in the united States, Aflac reminds both customers and shareholders that Japan has had a national sponsored healthcare and consumers as yet have out of max expenses. The Annual Report shows that in Japan in was the year of the Bank Branch. While direction on asset-loss and adjuvant medical exam coverage, Aflac was able to increase total revenue by 10.3% in 2010. This marketing technique throw out ensures the...If you want to get a full essay, order it on our website: Ordercustompaper.com

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