Olay in the United Arab Emirates Essay Example | Topics and Well Written Essays - 1250 words

Olay in the United Arab Emirates - Essay ExampleThey successfully entered the international markets but later sold their go with to Richard Merell Inc who expand the skin care products (Patrick, 2012). With increased trade and advertising, the club drastically increased their sales volume. Procter & Gamble bought the company in 1985 and diversified a wander of skin care products line up (Patrick, 2012). They unified the shuffle name to Olay worldwide, except in Germany and Italy where it is brand under the name Olaz. The Olay brand markets a wide range of products and is highly successful all everywhere the world. The Marketing Environment This refers to all factors and forces that determine a companys ability to interact and cook mutually beneficial relationships with their customers (Lancaster, 2012). The factors may be internal whereby the company can be able to govern these factors to its advantage and external where the company has no control over these forces (Lancaster , 2012). The United Arab Emirates offers a superb selling environment to foreign and local businesses because of few legal hurdles (alClick Advertising Network, 2009). The Micro Environment To be a leader in skin care products, Procter & Gamble Olays has developed and maintained a good micro marketing environment enabling it to serve women and men from all over the world. ... The company brand offers an extensive product line including facial moisturizers, body lotions, beauty bars, toners, facial cleansers, UV products unite with specialty products and formulations that caters for the needs of a majority of women all over the world (Patrick, 2012). These products have the high tonicity standards and are more or less low priced for their quality (Fitness health, 2012). The company has received numerous awards on quality, innovation and advertisements do it a leader in the skin care category (Arabian Gazette, 2012 Olay, 2012). Pricing Policy Olay products are reasonably low price d for quality and are affordable to most people, facilitating noble sales volume all social class round. The company offers numerous discounts and benefits when customers purchase products from online stores making their products easily affordable to most consumers. Place Procter and Gamble has expanded all over the world with numerous distribution channels and outlets. It has partnered with the online drugstore.com. The company offers free shipping for near of its stuff in the US (Fitness health, 2012). By offering their customers convenient point of purchases, they make their products move faster. progression of Sales The company promotes the sales of its skin care products through strategic advertisement and astute marketing, which has enabled the brand to become the most popular skin and beauty product brand all over the world. The company invests in television marketing, internet marketing and has various coupons, cash back reward systems, and various rotating promotions tha t process market its brands (Olay, 2012). Employees and Staff The firm hires highly competent and skilled staff in all its sections utilise to the provision of the highest product and