Income Elasticity of Demand: Analysis of Nestle

Income Elasticity of Demand: Analysis of Nestle Economics is the study of making choices, It examines how people choose the product in satisfying their unlimited wants by considering many factors. Economics is â€Å"The study of how society decides what, how and for whom to produce†. (Begg,2003) COMPANY PROFILE Nestlà © was founded in 1867 on the shores of Lake Geneva in Vevey, Switzerland and its first product was â€Å"Farine Lactà ©e Nestlà ©Ã¢â‚¬ , an infant cereal specially formulated by Henri Nestlà © to provide and improve infant nutrition. From its first historic merger with the Anglo-Swiss Condensed Milk Company in 1905, Nestlà © has grown to become the worlds largest and most diversified food Company, and is about twice the size of its nearest competitor in the food and beverages sector. In 2004, Nestlà © had around 247,000 employees worldwide, operated 500 factories in approx. 100 countries and offered over 8,000 products to millions of consumers universally. In India Nestle has its headquarters in Gurgaon,Haryana. One of the main brand is Chocolates and Confectionery which is been studied here. DEMAND Demand is the quantity buyers wish to purchase at each conceivable. The demand of the product can vary from consumers to consumers and product to product. Demand is not a particular quantity but it is the price at which the consumers will purchase the product. In case of chocolates the demand can vary if the price increases. The supply of the product is also very much essesntial, The product is to be reached to the consumers in right quantity at the right time with the right price. The demand of goods can be classified into three types: The Price of related goods : This relates to the price and demand for the substitute product , If the Nestle Chocolates are not available in the market the people will start buying the substitute goods such as ice cream, cakes etc. But there is a major role for competitors, if the nestle chocolates are not available consumers can go for Cadbury chocolates also. The price increase in the complementary products such as milk, sugar, choco powder will effect the price of the product . So the price of related good playes a important role in fixing the price of the product. Consumer Income : The income of a person plays a major role in the market, if the person income goes high the demand of the product goes high as the people start buying more chocolates. The person consuming low priced chocolates will buy good quality chocolates this is the situation where the inferior goods demand gets lower. When the income increases the per capita income of the person increases which rather increases the purchasing power of the consumer. Taste : This is one of the major factor which controls the demand of a product, when the income of the consumers are high the people will think of buying good quality chocolates, when there are competitors for nestle like Cadbury, amul etc the consumers depends on taste, the taste and preferences of a product plays a major role in setting the demand of a product. ELASTICITY Elasticity is the sensitivity of change in percentage of one variable with respect to the proportional percentage change in other variable. The Elasticity can be classified in to three : Price Elasticity of Demand This is explained as the difference between the percentage change in demand by the percentage change in price. Ed = % change in Quantity Demanded % change in Price From the above figure if the price of chocolate is been reduced by 20 pounds from 30 pounds the degree of change in demand increases from 30 kg to 50 kg , the change in price can give a very good result on the products sale ,where as when the price is been increased by 50 pounds the demand falls to 20 kg there is a great loss and the sales and demand of the product has fell down. 20%/10 %=2 , hence it is a highly elastic . Income Elasticity of Demand Income elasticity of demand measures the responsiveness of the quantity demanded of a good to the change in the income of the people demanding the product . It is calculated as the ratio of the percent change in quantity demanded to the percent change in income. For example, if, in response to a 10% increase in income, the quantity of chocolate demanded increased by 20%, the income elasticity of demand would be 20%/10% = 2. A negative income elasticity of demand is associated with inferior goods an increase in income will lead to a fall in the quantity demanded and may lead to changes to more luxurious substitutes. A positive income elasticity of demand is associated with normal goods; an increase in income will lead to a rise in the quantity demanded. If income elasticity of demand of a commodity is less than 1, It is necessity good. If the elastisity of demand is greater that 1, It is a luxuary good.A zero income elasticity or inelastic demand occurs when an increase in income is not associated with a change in the quantity deanded of a good. Cross Elasticity of Demand : Measures the responsiveness of the quantity demand of a good to a change in the price of another good. For example, if, in response to a 10% increase in the price of Sugar, the quantity of Chocolates demanded decreased by 20%, the cross elasticity of demand would be -20%/10% = -2. It can be calculated using the following formula = % Change in Quantity deamand of product A % Change in Price of Product B Where the two goods are substitutes the cross elasticity of demand will be positive,so that as the price of one goes up the quantity demanded of the other will increase. For example in response to an increase in the price of cadbury chocolate, the demand for Nestle chocolate will rise. In case of perfecr sustitutes, the cross elastisity of demand is equal to infinity. Where the two goods are complements the cross elasticity of demand will be negative, so that as the price of one goes up the quantity demanded of the other will decrease. For example, in response to an increase in the price of sugar, the demand Chocolates will decrease Where the two goods are independent, the cross elasticity demand will be zero , as the price of one good changes,there will be no change in quantity demanded of the other good (B.Johns,S,Atkinson,.2001) ECONOMICS OF SCALE : Individual fixed Cost It is the fixed cost incurred by the company for a long term period, it can be the the machinery cost or the materials required for the production of chocolates such as milk, sugar etc , the price of these will be fixed for certain period . The labour cost also will be also fixed . Specialisation The company will be specialised in some fields or the other . Nestle chocolates can be experts in making bar chocolate while they wont be specialed in making toffees . Purchasing It is like purchasing the product in huge quantities . If the company gives the suppliers with good price and of good quality, The supplier will buy the product from the the manufacturer, they accept lower prices to secure steady demand. The customers exploit the market power. When the purchase is been made by the suppliers in large qualtity the production will be high and it can help to increase the profit. Research and Development The Company will have to concentrate on the R and D in order to get new technologies there by they can increase their production and they can research for new kind of chocolates where they can attract more customers. The company will have to invest n R D and they have to achieve a right solution. The Minimum Efficient Scale=Size of Market /No of Producers =63ooo/7=9000 MES=9000/63000=14.28%. http://www.nestle.com/Resource.axd?Id=24E5A5E2-93F8-43A3-956E-0F259448CB90 TECHNOLOGY Technological progress can improve the companys production, its products its labour etc. By introducing new technology machine where by new designs of chocolates can be produced and new mixture of flavours can be added together so that the customers can be attracted. The new technology machines can even cut down the cost of production there by the price of the product can be reduced there by the supply can go high. Economies of scope 1) Common Facilities: In this the company makes different products with the same employed workers, this can help the company to reduce the cost there by increase the companys profit. For example the people who make nestle chocolates can even try for making nestle biscuits there by the product can be successful and dont want to incur much expenses. 2) Transferable Experience It is the experience been transferred from one place to another, the experience gained from one organisation is been applied and their strategies are been blended together so that the company can earn more profit and the production can be increased. 3) Influences on Demand Demand for the product can increase if the product has a good brand image. If the Nestle chocolates are having demand in the market and the consumers purchase nestle chocolates by seeing the brand name and good will , the product next launched my Nestle will be more easy to be sold as the first product benefits the sale of the second. CONCLUSION The company need to keep a track on the markets demand and supply of the product there by the company can gain more profit by providing with the right product at the right time, The company should try to sell the chocolates to its suppliers within the equilibrium price so that they benefit in selling and they favour in selling our companies chocolates as they give them more profit. When the demand gets high, ample amount of products should be available in the market there by increasing the production and this can increase the companys goodwill. The company should follow the consumers tastes and preferences and should also consider the income of persons and price of related good. When taking in to consideration all the factors like technological, elasticity, economic scope, economies of scale the company can gain the goodwill of the market and people. References: Begg.D (2003) Foundations of Economics ,Second edition,McGraw Hill Education,Berkshire. http://www.nestle.com/ Atkinson, B.Johns,S.(2001)Studying Economics:Palgrave. http://www.nestle.com/Resource.axd?Id=24E5A5E2-93F8-43A3-956E-0F259448CB90

Tata’s Takeover of Jaguar and Land Rover: Bumpy Road or Smooth Ride?

Tata's Takeover of Jaguar and Land Rover: Bumpy Road or Smooth Ride? In June 2008, India-based Tata Motors Ltd. announced that it had completed the acquisition of the two iconic British brands – Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2. 3 billion. Tata Motors stood to gain on several fronts from the deal. One, the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market.After the acquisition, Tata Motors would own the world's cheapest car – the US$ 2,500 Nano, and luxury marquees like the Jaguar and Land Rover. Though there was initial scepticism over an Indian company owning the luxury brands, ownership was not considered a major issue at all. The takeover has been greeted with jubilation, especially in India, because of the prestige of these marquee brands. On the other hand, sceptics have also been wondering how this acquisition fits in with the Tata Group's overall strategy. What can the Tata’s do differently than Ford to ensure that the acquisition pays off?What major challenges will Tata Motors face in integration and marketing? I personally find it a very fascinating deal. It's clearly not a deal that is trying to build economies of scale in just one business and just reach into new markets. It's quite a differently motivated deal. For Tata it's not the first time that they've reached for a brand with some prestige value as part of expanding their global visibility. So I think viewed as an acquisition that they intend to learn a great deal from, it could very well make sense.

Edgar Allen Poe The Father Of The Detective Story

Many people label Edgar Allen Poe a horror writer, plain and simple others refer to Poe as the father of the detective story, but over all he ´s one Americas greatest writers. His ability of expressing the world in gothic ways, really captures the reader ´s attention. Even though he lead a tough life and was known as a sadistic drug addict and alcoholic, he still managed to produce great pieces of literature. Three of his greatest works were The Tell Tale heart, The Fall of the House Usher, and The Raven. All of these are very known troughout the world and are considered three of Poe ´s greatest pieces. He was born in Boston on January 19, 1809, his parents, regular members of Federal street theater, named him Edgar Poe. Shortly before his mother s death in Richmond, Virginia on December 8, 1811, his father abandoned the family. 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Edgar Allan Poe was a famous detective story, science fiction, horror fiction, symbolism story and aestheticism story author in AmericaRead MoreEssay about Edgar Allen Poe, Father of Modern Detective Fiction919 Words   |  4 PagesE.A. Poe became the father of modern day detective stories by introducing Dupin in The Murders in the Rue Morgue as the first detective to use analytical and imaginative reasoning to solve the mystery and will create a guideline for all detective stories to come. The word detective was not in existence until Poes writings. Mysteries had existed but never such a story that used a detector or placed such emphasis upon analysis versus trial and error. The vivid painting of the scene of the Edgar Allen Poe The Father Of The Detective Story Edgar Allen Poe, who was a famous American writer, critic, and editor, was known for his countless tales and poems relating to horror and mystery. 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Later in his life, he joined the army and eventually he got into poetry. At first he struggled greatly, with critics constantly rejecting him and eventually he had no job, no friends, no family members by his side, and no place to live. He eventually got a job from a newspaper company where he served as an editor and this was the point in which he blossomed as a writer. There are several stories in which there isShow MoreRelatedEdgar Allen Poe : The Father Of The Detective Story1966 Words   |  8 PagesMany people label Edgar Allen Poe a horror writer, plain and simple others refer to Poe as the father of the detective story, but over all he ´s one Americas greatest writers. His ability of expressing the world in gothic ways, really captures the reader ´s attention. Even though he lead a tough life and was known as a sadistic drug addict and alcoholic, he still managed to produce great pieces of literature. 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Examples V. Conclusion Paragraph V.1. Restating thesis statement V.2. Restating high points of the paper Edgar Allen Poe was one of the great writers of this world. He created several poems and short stories of aRead MoreEdgar Allan Poe Influences709 Words   |  3 Pagesinstead of letting loss ruin his life, he became one of the most influential American writers ever. He is Edgar Allen Poe. Poe was an expert writer in the dark Gothic style. He once said, â€Å"Words have no power to impress the mind without the exquisite horror of their reality. Edgar Allan Poe’s Life influenced his life because of people claiming he was insane, due to many of his dark and scary stories, loss of his wife, foster mother, and mother, and also his strong addiction to alcohol. Insanity is aRead More Edgar Allen Poe Essay1637 Words   |  7 PagesEdgar Allen Poe Edgar Allen Poes life was bombarded with misery, financial problems, and death but he still managed to become a world-renowned writer. Although he attended the most prestigious of schools he was often looked over as a writer and poet during his career. His stories were odd and misunderstood during their time. However, now they are loved a read by millions. On January 19, 1809 Edgar Allan Poe was born in Boston, Massachusetts at a lodging house. His parents David and ElizabethRead More Biography of Edgar Allen Poe and His Poetry Essay1060 Words   |  5 PagesBiography of Edgar Allen Poe and His Poetry A Dream Within a Dream Take this kiss upon the brow! And, in parting from you now, Thus much let me avow: You are not wrong who deem That my days have been a dream; Yet if hope has flown away In a night, or in a day, In a vision, or in none, Is it therefore the less gone? All that we see or seem Is but a dream within a dream. I stand amid the roar Of a surf-tormented shore, And I hold within my hand Grains of the golden sand-- How fewRead MoreThe Raven And The Overwhelming Power And Sadness Of The Death Of A Loved One1165 Words   |  5 Pagescritical analysis essay is about Poet Edgar Allen Poe’s poem â€Å"The Raven† and the overwhelming power and sadness of the death of a loved one. There is such sorrow and even anticipation that the poem invokes in the reader. The poem can be quite dreary and full of gloom, but the author also makes it sound eerie but somehow beautiful and lyrical especially when reciting it orally. Poe was a remarkable writer and known as being a bit peculiar in person and in his writings. Poe uses the 18 stanzas of the poemRead More Edgar Allen Poe1501 Words   |  7 PagesEdgar Allen Poe Edgar Allen Poe was a great writer and made many contributions to the works of literature. He is known as the father of the American short story and also the father of the detective story. To understand Poe’s literary contributions, his early life, literacy life, and works must be examined. Each aspect of his life revolves around the other. Edgar Allen Poe was born in Boston on January 19, 1809. He was born to a Southern family who belonged in a traveling companyRead MoreThe Life of Edgar Allan Poe1279 Words   |  6 PagesDream: The Life of Edgar Allan Poe As short fiction has become a more accepted genre in literary circles, Edgar Allan Poe’s stories become more popular. He’s story passed on and on, and he now consider to be the father of the short story by many. His stories were strong and powerful, one called them mystery. Not only his story, but also his life. Edgar Allan Poe was a famous detective story, science fiction, horror fiction, symbolism story and aestheticism story author in AmericaRead MoreEssay about Edgar Allen Poe, Father of Modern Detective Fiction919 Words   |  4 PagesE.A. Poe became the father of modern day detective stories by introducing Dupin in The Murders in the Rue Morgue as the first detective to use analytical and imaginative reasoning to solve the mystery and will create a guideline for all detective stories to come. The word detective was not in existence until Poes writings. Mysteries had existed but never such a story that used a detector or placed such emphasis upon analysis versus trial and error. The vivid painting of the scene of the

Personal Narrative My Life Essay - 578 Words

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