Marketing Mix

Marketing Mix
MKT 421

February 20, 2012


Marketing Mix
Organizations use different tools and techniques to achieve their merchandising objectives yet a traditional merchandise tool in use by more firms is the marketing mix. This tool plays a critical role in growing organizations for their future survival. justly evaluating the elements of this mix will enable marketers to achieve a consensus of the expectations of the patsy customers and the organizations objectives.
Essentials of the Marketing Mix
The composition of the marketing mix, also known as the 4 Ps, is what distinguishes how organizations handle their marketing planning and strategy. These 4 Ps have given names and they are ingathering, place, price, and promotion.
An explanation of these aspects of the marketing mix will give a better meaning as to what they are.
The product is something presented into the market for the attention, acquisition, use, or consumption to occupy a need or want. A product includes goods or run brought about by ideas from a person or an organization. The marketer must make major decisions with deference to the product element.



These major decisions made by the marketer are:


substantive the needs and wants of the customer
The products bearing features in respect to the customers needs
How and where the customer will use the product
Product appearance
Customers experience on the usage of the product
Product name
Competitor differentiation


The collection of activities or methods which the goods and services reach the user is known as Place. This is also referred to as a distribution channel that includes the channels, coverage, assortments, locations, inventory, transportation, and logistics. Place has a large impact from these major decisions, which will result in the conquest or failure of the marketing program. There are many factors the marketer must...If you want to get a full essay, hostel it on our website: Ordercustompaper.com



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