merchandise and Brand Management
Decision Making and Marketing Information
Decision Making and Marketing Information
1. What is vigilance?
2. Problem resolving power in a business context
3. What information needs to be gathered to make merchandising decisions
4. How information gathering should be approached issues to consider
5. Elements of the marketing information system (MktIS) - internal records, marketing intelligence, marketing research, marketing decision support analysis.
6. Some guidance on sources of secondary data
Management
Peter Druker identified five categories of operations (1955)
7. panorama objectives
8. organising the work
9. motivating employees
10. measurementobjectives or yardsticks of performance
comp atomic number 18 actual performance
impart findings
11. developing people
A simple approach is to think of management as the process of deciding what is best to do and doing it just about efficiently. (Lancaster and Massingham 1993)
Business problems at different levels within organisations
Supermarket situations to illustrate what is meant by problem solving.
|Situation |Problem |
|The queues at the checkout are getting longer |how to minimise customer waiting condemnation within cost constraints |
|The milk delivery has been involved in an accident |How to get supplies of milk quickly |
|The nearest foe has a very attractive promotion |How to win backwards customers |
Making Marketing Decisions
DemandSupply
Information and making break off decisions
What is the question(s)
What/how much is the answer worth?
Expected use of results
think of for money
Compatibility with other data
Properly...If you want to get a full essay, rule it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment