University of Phoenix
March 7, 2011
Introduction
Kudler handsome Foods is a specialty sustenance store primarily located in the San Diego area of California. Kudler Fine Foods offers a variety of bake good products, new-made produce, accented meat and sea victuals, and has a wide variety of wine and liquor. They whitethorn have a lot to offer, but how would they let costumers fuck? How would they know if these things are what customers would be interested in? They would do this through marketing research. This paper will show why marketing research is so important to the development of Kudler Fine Foods, where the company could better themselves by doing additional research and by using competitive intelligence.
Importance of Research
Marketing research is formation a problem or opportunity, collecting information, analyzing that information and making a decision. This is basically stating that a company needs to secernate the problem that they are having or the opportunity that they may be facing. Then the company needs to collect data from their consumers or possible consumers and then analyze this information. Once this information is study the company can make a decision and possess action on their problem or opportunity.
Kudler Fine Foods strand taboo that marketing research is very important in the development of their company. First the company needed to know if there was even a need for a specialty food store in their location. In order to find this out they would need to have taken surveys or asked people if they would be likely to shop at this type of store. In instantlys society being healthy and eating gratifying and healthy food is a big thing, especially in California. So the fact that Kulder Fine Foods offers fresh produce, fresh meat, and fresh seafood would really draw in customers. The founder of the company Kathy Kudler spy that this type of store was needed in their area because she herself was flavor for a store just like this one...If you want to function a full essay, order it on our website: Ordercustompaper.com
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