Does McDonalds have a warlike favor all over other fast provender restaurants? If so, why? Introduction The aim of this dubiousness is to investigate whether McDonalds outlets have a competitive advantage over other fast food stores, in particular Burger big businessman restaurants. If this is true then I entrust evaluate what their competitive advantages are and how exactly they help McDonalds to achieve their success.
To aid me with my probe I will carry out two forms of research. My original research will be conducted in the form of questionnaires, of which I will have thirty copies. To ensure the results are non biased in any way, the questionnaires will be prone out in Bournemouths town centre where stochastic members of the public will fill them out. My secondary data will be collected from using the Internet and relevant sack up sites, and the use of textbooks will also assist. My findings will be analysed and evaluated in hope of reaching a valid conclusion.
Evidence and abstract The results obtained from the questionnaires do promote the fact that McDonalds has a competitive advantage over the other fast food outlets. As you dejection see from figure 1, 17 out of the 30 populate questioned trim back McDonalds more than regularly than other fast food outlets.
The table of results also shows the actual number of people who visit McDonalds, less regularly, the same or never. It appears that the 57% that visit McDonalds more regularly are mainly students, who do not do salaries and therefore have low disposable incomes. They find McDonalds food, comparatively cheap compared to other fast food outlets.
The combined 13% of people questioned who visit McDonalds less or never tended to be 36 years or above. This is largely due to having younker children and higher disposable incomes, which gives them the chance to eat...
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