Nike Inc.: Cost of Capital

Executive summary

In this report we focus on Nikes Inc. Cost of Capital and its pecuniary importance for the company and future investors. The management of Nike Inc. addresses issues both on top-line growth and operating performance. The companys cost of capital is a fine element in such decisions and it is important to estimate scarce the weighted average cost of capital (WACC).

In our analysis, we examine why WACC is important in decision making and we show how WACC for Nike Inc. is metric correctly. Also, we calculate the companys cost of equity using three divergent models: the Capital Asset Pricing clay sculpture (CAPM), the Dividend Discount Model (DDM) and the Earnings Capitalization Model (EPS/ Price), we analyze their advantages and disadvantages and finally we argue whether or not an investment in Nike is recommended.

Our analysis suggests that Nike Inc.s special K stock should be added to the North Point Groups Mutual livestock Portfolio.

I. The weighted Average Cost of Capital and its Importance for Nike Inc.

The Weighted Average Cost of Capital (WACC) is the average of the costs of a companys sources of financing-debt and equity, each(prenominal) of which is weighted by its respective handling in the given situation. By taking a weighted average, we layabout see how much interest the company has to pay for every marginal dollar it finances.



A firms WACC is the overall required cede on the firm as a whole and, as such, it is often used internally by company directors to forge the economic feasibility of expansionary opportunities and mergers. Also, WACC is the appropriate discount rate to use in stock valuation.

II. Calculation of Nikes WACC

The calculating methodology for Nikes Inc. WACC seems to be inconsistent with the principles1 that should be followed when estimating this measure. These are our...

very simplistic analysis of the strengths of each method of calculating the cost of equity capital.


There is no research at all. It doesnt even mention the widely received criticisms of the CAPM.

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