Late Night Talk Shows: Venture for Television Networks

The Tonight Show designed as being a major achievement beginning in 1953 after Steve Allen became the host. At that time, advertising and marketing rates had been going for as smaller as $4,000 per minute in your national audience. At the time, advertisers could get a significant discount by buying time on each the Today and Tonight shows. Jack Paar was the next host, and at that time the technique began at 11:15pm and long to 1:00am. The Paar era was relatively stormy, so a lot so that one night Paar walked off the show. Paar was a very emotional man and would usually feud with his critics in public. It has been speculated that this was one on the causes why he had this sort of a big audience:

While the public debated what Jack Paar was very like, intimates knew that what you saw was what you got. Though he hated his emotionalism, he couldn't master it--yet that added to his appeal. Viewers stayed of the show lengthy past bedtime because at 12:55 A.M. they just could be witness to a nervous breakdown.

Johnny Carson took more than the show in 1963 and would remain for 29 years, becoming the king of late night television for all that period and destroying a whole lot of competition inside the process. The Tonight Show hosted by Johnny Carson would also turn out to be a major profit center for your network.

These have not been the only challengers, and in the syndicated markets especially there has been substantial physical exercise in recent many years as various groups try to gain a ratings achievement and create a long-running show that will prove as profitable as specific daytime ventures have been more than the years, such as Donahue or Sally Jesse Raphael. Late night television has become a target for producers and advertisers because of the perception that its HUT (Homes Using Television) base can also be expanded, and from the appropriate late-night show, the audience will grow. for your time, The Arsenio Hall Show was the 1 that attracted advertisers. It debuted in January 1989 and soon had 167 stations about the country. Hall at the time moved ahead of each Pat Sajak and David Letterman in various parts in the country. By 1992, Hall's ratings had been eroding. The technique remained the leader in the ratings between new talk shows of the key 18-34 male and female demographics, but the ratings have been eroding. During the ratings from February 1992, the show averaged a 3.2 rating among females and 2.3 in between males inside 18-34 age group. The greatest ratings achieved by Hall came in February 1990 as soon as the show achieved a 3.7 for females and 4.5 for males within the same category, but during the right after 2 many years the female audience declined 29 percent as well as the male audience 38 percent. Still, the Hall show did outperform The Tonight Show, Late Night with David Letterman, and the syndicated Dennis Miller Show within the 18-34 demo.

CBS stands to produce $100 million this year in the new Letterman show and considerably much more following year. NBC is still generating well with the Tonight Show, while not as well as before. ABC does well with Nightline but has never been in a position to develop a show to follow it.

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