Retail Study

sell MARKET STUDY Greater Irving Las Colinas Chamber of Commerce [pic] Submitted By: clotheshorse Moon Chandru Muthukkaruppan Himant Arun Madhulika Raina Mike Schieble [pic] [pic] Submitted in partial fulfillment of the requirement for: BUAD8390 capstone - FALL 2006 Professor: Dr. Stan Kroder EXECUTIVE thick This report is prepared by the University of Dallas coping stone team for the Greater IrvingLas Colinas Chamber of Commerce (Chamber). The intent of this project was to perform an analysis of the Irving retail market to tell apart if the Irving market could support growth of upper tier retail. A comprehensive study of the market dynamics was driven by personal interviews with key property developers, leasing agents and retail brokers identified by the Chamber. Research was conducted to investigate the demographic makeup of Irving and geographically align cities that could draw interest into this market. Additional research was performed to identify retail trends in similar upmarket retail developments. Upon completion of research, the Capstone team provided recommendations on a proposed strategy for pursuing upscale and specialty retail in the Irving market.

TABLE OF CONTENTS EXECUTIVE SUMMARY2 TABLE OF CONTENTS3 TABLE OF FIGURES5 1.INTRODUCTION6 1.1PROJECT definition6 1.2PROJECT DELIVERABLES7 2Retail overview7 2.1TYPES OF RETAIL7 2.2NATIONAL RETAIL TRENDS7 2.2.1modus vivendi center overview9 2.2.2Lifestyle center growth9 2.2.3Lifestyle center retail mix10 2.2.4Changing demographics11 2.2.5Changing consumer attitudes and conduct11 2.3DFW RETAIL TRENDS13 2.4IRVING RETAIL TRENDS14 3Trade Areas & Market variance15 3.1DFW DEMOGRAPHICS16 3.2THE CHALLENGE FOR THE METROPLEX17 3.3ECONOMIC AND DEMOGRAPHIC GROWTH THE... If you want to wedge a full essay, order it on our website: Ordercustompaper.com

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