Political Marketing

Political Marketing BUS: 207 Marketing Principles April 3, 2012 Introduction Like it or not, US Presidential election time is nearing. Candidates hoping to move into the White preindication (or remain there) are busy creating and takeing their image. Just worry sneakers, beer, or dish-washing liquid, the bottom of the inningdidates themselves are the products for sale and each one has a team of handlers, public relations experts, and foodstuffers care widey creating their image to sell to the electors. Being able to read between the lines as the candidates public debate each other or try to win us over can be entertaining as healthful as enlightening. part, Targeting, Positioning, Implementation and Evaluation A consumer market is not a mass of authority customers all with the same values, desires, aspirations and ability to be a customer for any given organization, and similarly the electoral market place is not a mass of potential voters all with the same values, desires, aspirations and ability to be a voter for any given governmental party (Bannon, 2004). However, similarly to customers, voters attitudes can be grouped into sub-groups or elements of the whole market or electorate (Lees-Marshment, 2001). Political trade segmentation can thus be viewed as the sub-dividing of the electoral market into groups with similar attributes (Bannon, 2004).

A market segment will be valid if a political party decides it is capable of delivering the specific requirements that match the success criteria for merchandising to that segment and that the segment is sufficiently large enough to be attractive (Lees-Marshment, 2001). The major stages of the process are: * Marketing Segmentation identify bases for segmenting the market; amaze profiles of resulting segments * Market Targeting develop measures of segment attractiveness; select the market segments * Market Positioning develop positioning for each target segment; develop marketing plans for each segment * Implementation ... If you want to get a full essay, order it on our website: Ordercustompaper.com

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