Advertising in Eastern Europe in the Contemporary Time Period

is correctone ashes is about to vanquish another. The problems with their analysis are that they have failed to (1) wholly correctly identify either of the systems involved, (2) accurately identify the belike structure of the modifications which give run, (3) recognize that changes which do occur will not likely be uniform in solely socialist countries, and (4) recognize the factors which could lead to a moderation of the change occurring in some socialist countries.

First and fore more or less, the political changes which began to occur in the Eastern Europe socialist bloc in the summer of 1989 are, more than anything else, a rejection of oneparty rule. In the Eastern European socialist bloc, communistic Party parliamentary majorities had been constitutionally institutionalized. With these institutionalized parliamentary majorities, the various national Communist parties manipulated the power of government to repress political dissent, and to impose a rigid centrally planned economic regime.

The moreorless peaceful political revolutions occurring in the Eastern European socialist countries represent a rejection of oneparty government, and particularly institutionalized oneparty rule to a very much peachyer extent than they represent a rejection of communism per se, and, most certainly, to a greater extent than they represent an outright rejection of socialism. To be sure, however, great dissatisfaction existed and c

One emblem of advertising which is expanding rapidly in Eastern Europe is callingtobusiness advertising.11 Eastern European companies are in great study of western technology and western management assistance. This need has prompted western

ADVERTISING AGENCIES IN EASTERN EUROPE

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